Publication Date: January 2010
Pages: 24 (applicable to print, PDF and R-series iPhone ebooks)
A discussion on issues with brand building online in the age of ecommerce.A brief overview of what branding is, the history of internet sites, branding with the start of ecommerce and issues towards ensuring success with branding in the internet paradigm. Central to the discussion is the question of whether Ecommerce heralds the end of Branding Building or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses?
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iPhoneOS versions contain material copyright to FSpace Publications in addition to credited copyright holders.
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